Flyers and leaflets work best when the size, stock and message match how they will be handed out, posted or displayed. These are the main print decisions to make before ordering.
A5 is one of the most popular promotional flyer sizes because it gives enough room for an offer while staying easy to hand out. A4 gives more space for detail, while DL works well for compact menus, price lists and inserts. Folded leaflets can carry more information without increasing the closed size.
Lighter paper is economical for high-volume distribution, while heavier stock feels more substantial and is useful when the piece needs to survive handling for longer. Common flyer and leaflet stocks often sit between approximately 130 and 250 gsm, with heavier card used for premium handouts and postcards.
A flyer usually has only a few seconds to communicate. Put the main offer, event, service or call to action where it is immediately visible. Avoid filling every space with text and make phone numbers, dates, addresses, QR codes and web links easy to find.
Background colours and photographs should extend into the bleed area. Keep important information away from the trim edge. If the job is double sided, confirm front and back orientation before export so the finished print reads correctly after trimming or folding.
The right quantity depends on where the flyers are going: a one-day event, counter display, door drop, direct mail or repeated local promotion. Ordering significantly more than you can distribute often wastes budget, while repeated small runs can cost more per piece.
Common questions
A5 is a popular choice for general promotional flyers because it balances print space, handout size and cost. A4 and DL are also common depending on the content.
Many promotional flyers use paper around 130–250 gsm. Lighter stocks suit high-volume distribution, while heavier stocks feel more premium.
If colour or images run to the edge, bleed is normally required. Many professional print workflows use 3 mm bleed, but the selected product specification should be followed.
Urgent production depends on quantity, stock, finishing, artwork readiness and production capacity. A standard size on a regularly stocked material is usually easier to schedule quickly.